Is your career not quite what you’d hoped? Have you fallen out of love with your job? Have you climbed to the top of the ladder of your chosen field to find that the view from the top isn’t quite as peachy as you’d hoped? Has the job of your dreams slowly transformed into the daily grind? There’s nothing worse than when our careers deteriorate all around us and we’re left feeling like we’d wasted our lives. Yet when we’ve become dependent on the income we get from our jobs, the prospect of starting our careers all over again, starting at an entry level position and working your way up is less than appealing. Luckily there is a way in which you can gradually transition out of your day job and into a career as an entrepreneur or a freelancer, liberating you from the drudgery of the nine-to-five and helping you to forge your own destiny and empower yourself in a way that sets a great example for those trying to make it behind you. If I can do it so can you!
Most of us in today’s unpredictable economy have some kind of side hustle to allow us to grow our income, express ourselves creatively and define ourselves as something more than our job and our family commitments allow us to be. But what if your side hustle could be your main source of income? With a little hard work and preparation you could transition into doing exactly that…
Look like a pro, act like a pro!
One of the most important ways in which you can transform your side hustle into your main source of income is by treating it as a business and not a hobby that you’ve decided to try and monetize. This means you have to register your business name with the relevant authorities and establish yourself as a professional in the eyes of your clientele. One of the best ways to do this is by using a virtual receptionist to field calls and inquiries (nothing screams amateur like your cell phone number being your only point of contact). Likewise using a virtual mailbox service to give your business a physical address is also important. Instantly your business has been transformed into a living breathing enterprise in the eyes of your prospective customers and clients.
Grow your social media following
Social media is more than just a platform for people to share amusing cat memes and cute photos of their kids. It’s an extremely powerful (and free) tool that will enable you to scale up your brand visibility and grow your target market as your ability to cope with the demand on your business increases. This will enable you to grow a small but loyal following into a large and thriving community of customers who will eventually become brand advocates. Answer inquiries quickly, respond to comments on content you post and don’t be afraid to boost your stats with a Pay Per Click advertising campaign and you’ll be able to grow your following at nice pace.
But don’t neglect email marketing
In the social media age, it’s easy to discount the efficacy of email marketing, but it’s still an extremely effective form of marketing. Email shoots offer leads a level of exclusivity allowing them opportunities to get exclusive content and discounts as well as acting as a great platform to tell customers your story.
Thanks for Reading!